Editors' introduction: Alcohol marketing and youth - Public health perspectives

David H. Jernigan, James F. Mosher

Research output: Contribution to journalReview articlepeer-review

12 Scopus citations


This special section focuses on a critical aspect of youth drinking - alcohol marketing and young people - examining the alcohol industry's sophisticated marketing techniques, their global reach and their impact on young people. Its purpose is to stimulate discussion and debate, public health research, and policy reform.

Original languageEnglish (US)
Pages (from-to)287-291
Number of pages5
JournalJournal of public health policy
Issue number3
StatePublished - 2005

ASJC Scopus subject areas

  • Health Policy
  • Public Health, Environmental and Occupational Health


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