Editors' introduction: Alcohol marketing and youth - Public health perspectives

David H. Jernigan, James F. Mosher

Research output: Contribution to journalArticle

Abstract

This special section focuses on a critical aspect of youth drinking - alcohol marketing and young people - examining the alcohol industry's sophisticated marketing techniques, their global reach and their impact on young people. Its purpose is to stimulate discussion and debate, public health research, and policy reform.

Original languageEnglish (US)
Pages (from-to)287-291
Number of pages5
JournalJournal of Public Health Policy
Volume26
Issue number3
DOIs
StatePublished - 2005
Externally publishedYes

Fingerprint

Marketing
marketing
Public Health
public health
editor
alcohol
Alcohols
reform policy
Public Policy
Health Policy
Industry
industry
Research
Underage Drinking

ASJC Scopus subject areas

  • Nursing(all)
  • Public Health, Environmental and Occupational Health
  • Health(social science)
  • Health Professions(all)

Cite this

Editors' introduction : Alcohol marketing and youth - Public health perspectives. / Jernigan, David H.; Mosher, James F.

In: Journal of Public Health Policy, Vol. 26, No. 3, 2005, p. 287-291.

Research output: Contribution to journalArticle

Jernigan, David H. ; Mosher, James F. / Editors' introduction : Alcohol marketing and youth - Public health perspectives. In: Journal of Public Health Policy. 2005 ; Vol. 26, No. 3. pp. 287-291.
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