Don't discount breast-feeding

Frank A. Oski, Julia A. McMillan, George A. Purvis

Research output: Contribution to journalLetterpeer-review


To the Editor: Like Lady Macbeth, the Gerber Products Company is determined to pluck the “nipple from [the] boneless gums”1 of infants by their cynical and sophisticated advertising techniques. Let us explain. In 1989, despite the protestations of the American Academy of Pediatrics and a large number of other pediatric organizations, the Gerber Products Company, in conjunction with Mead Johnson and Bristol-Myers, the parent company of Mead Johnson, began marketing infant formula directly to the public. The direct advertising to the public broke with a previously agreed-on policy of the infant-formula industry to market formula only to health professionals. Despite …

Original languageEnglish (US)
Pages (from-to)60-61
Number of pages2
JournalNew England Journal of Medicine
Issue number1
StatePublished - Jul 4 1991

ASJC Scopus subject areas

  • Medicine(all)


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