Do time restrictions on alcohol advertising reduce youth exposure?

Craig S. Ross, Avalon De Bruijn, David Jernigan

Research output: Contribution to journalArticlepeer-review

8 Scopus citations

Abstract

Regulators may attempt to reduce youth exposure to alcohol advertising by restricting times during which alcohol ads may be aired on television or radio. The Netherlands introduced such a policy and found that teenage advertising exposure increased following the time restrictions. This study uses simulation analysis and a comprehensive database of television alcohol advertising to demonstrate that time restrictions are likely to reduce advertising exposure to the youngest viewers while increasing exposure for the high-risk teenage population.

Original languageEnglish (US)
Pages (from-to)123-129
Number of pages7
JournalJournal of Public Affairs
Volume13
Issue number1
DOIs
StatePublished - Feb 1 2013

ASJC Scopus subject areas

  • Public Administration
  • Political Science and International Relations

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