Do time restrictions on alcohol advertising reduce youth exposure?

Craig S. Ross, Avalon De Bruijn, David Jernigan

Research output: Contribution to journalArticlepeer-review

Abstract

Regulators may attempt to reduce youth exposure to alcohol advertising by restricting times during which alcohol ads may be aired on television or radio. The Netherlands introduced such a policy and found that teenage advertising exposure increased following the time restrictions. This study uses simulation analysis and a comprehensive database of television alcohol advertising to demonstrate that time restrictions are likely to reduce advertising exposure to the youngest viewers while increasing exposure for the high-risk teenage population.

Original languageEnglish (US)
Pages (from-to)123-129
Number of pages7
JournalJournal of Public Affairs
Volume13
Issue number1
DOIs
StatePublished - Feb 1 2013

ASJC Scopus subject areas

  • Public Administration
  • Political Science and International Relations

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