Abstract
Regulators may attempt to reduce youth exposure to alcohol advertising by restricting times during which alcohol ads may be aired on television or radio. The Netherlands introduced such a policy and found that teenage advertising exposure increased following the time restrictions. This study uses simulation analysis and a comprehensive database of television alcohol advertising to demonstrate that time restrictions are likely to reduce advertising exposure to the youngest viewers while increasing exposure for the high-risk teenage population.
Original language | English (US) |
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Pages (from-to) | 123-129 |
Number of pages | 7 |
Journal | Journal of Public Affairs |
Volume | 13 |
Issue number | 1 |
DOIs | |
State | Published - Feb 2013 |
Externally published | Yes |
ASJC Scopus subject areas
- Public Administration
- Political Science and International Relations