Direct-to-consumer ads can influence behavior

Advertising increases consumer knowledge and prescription drug requests

M. Peyrot, N. M. Alperstein, D. V. Doren, L. G. Poli

Research output: Contribution to journalArticle

Original languageEnglish (US)
Pages (from-to)26-32
Number of pages7
JournalMarketing Health Services
Volume18
Issue number2
StatePublished - 1998
Externally publishedYes

Fingerprint

Marketing of Health Services
Health Knowledge, Attitudes, Practice
Patient Participation
Mass Media
Prescription Drugs
Health Services Research
Drug Industry
Decision Making
Demography

ASJC Scopus subject areas

  • Medicine (miscellaneous)

Cite this

Direct-to-consumer ads can influence behavior : Advertising increases consumer knowledge and prescription drug requests. / Peyrot, M.; Alperstein, N. M.; Doren, D. V.; Poli, L. G.

In: Marketing Health Services, Vol. 18, No. 2, 1998, p. 26-32.

Research output: Contribution to journalArticle

Peyrot, M. ; Alperstein, N. M. ; Doren, D. V. ; Poli, L. G. / Direct-to-consumer ads can influence behavior : Advertising increases consumer knowledge and prescription drug requests. In: Marketing Health Services. 1998 ; Vol. 18, No. 2. pp. 26-32.
@article{bbc61eae9eaa4b598431988237ddc0f5,
title = "Direct-to-consumer ads can influence behavior: Advertising increases consumer knowledge and prescription drug requests",
author = "M. Peyrot and Alperstein, {N. M.} and Doren, {D. V.} and Poli, {L. G.}",
year = "1998",
language = "English (US)",
volume = "18",
pages = "26--32",
journal = "Journal of Health Care Marketing",
issn = "1094-1304",
publisher = "American Marketing Association",
number = "2",

}

TY - JOUR

T1 - Direct-to-consumer ads can influence behavior

T2 - Advertising increases consumer knowledge and prescription drug requests

AU - Peyrot, M.

AU - Alperstein, N. M.

AU - Doren, D. V.

AU - Poli, L. G.

PY - 1998

Y1 - 1998

UR - http://www.scopus.com/inward/record.url?scp=0031868810&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=0031868810&partnerID=8YFLogxK

M3 - Article

VL - 18

SP - 26

EP - 32

JO - Journal of Health Care Marketing

JF - Journal of Health Care Marketing

SN - 1094-1304

IS - 2

ER -