Developing a Managed Care Customer Focus: An HMO Association Perspective

James F. Doherty

Research output: Contribution to journalArticle

Original languageEnglish (US)
Pages (from-to)65-75
Number of pages11
JournalJournal of Pharmaceutical Marketing & Management
Volume8
Issue number4
DOIs
StatePublished - Jan 1 1994

ASJC Scopus subject areas

  • Marketing

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