Developing a Managed Care Customer Focus

An HMO Association Perspective

James F. Doherty

Research output: Contribution to journalArticle

Original languageEnglish (US)
Pages (from-to)65-75
Number of pages11
JournalJournal of Pharmaceutical Marketing & Management
Volume8
Issue number4
DOIs
StatePublished - Jan 1 1994
Externally publishedYes

Fingerprint

Managed care
Customer focus

ASJC Scopus subject areas

  • Marketing

Cite this

Developing a Managed Care Customer Focus : An HMO Association Perspective. / Doherty, James F.

In: Journal of Pharmaceutical Marketing & Management, Vol. 8, No. 4, 01.01.1994, p. 65-75.

Research output: Contribution to journalArticle

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