TY - JOUR
T1 - Determinants of customers' intention to participate in a Korean restaurant health promotion program
T2 - An application of the theory of planned behavior
AU - Hong, Kyungeui
AU - Gittelsohn, Joel
AU - Joung, Hyojee
N1 - Funding Information:
This work was supported by the Management Center for Health Promotion, Ministry of Health and Welfare, Republic of Korea (05-74).
PY - 2010/6
Y1 - 2010/6
N2 - The purpose of this study was to investigate the effects of personal characteristics and theory of planned behavior (TPB) constructs on the intention to participate in a restaurant health promotion program. In total, 830 adults residing in Seoul were sampled by a multi-stage cluster and random sampling design. Data were collected from a structured self-administered questionnaire, which covered variables concerning demographics, health status and TPB constructs including attitude, subjective norm and perceived behavioral control. A path analysis combining personal characteristics and TPB constructs was used to investigate determinants of the customers' intention. Positive and negative attitudes, subjective norms and perceived behavioral control directly affected the intention to participate. Demographics and health status both directly and indirectly affected the intention to participate. This study identifies personal characteristics and TPB constructs that are important to planning and implementing a restaurant health promotion program.
AB - The purpose of this study was to investigate the effects of personal characteristics and theory of planned behavior (TPB) constructs on the intention to participate in a restaurant health promotion program. In total, 830 adults residing in Seoul were sampled by a multi-stage cluster and random sampling design. Data were collected from a structured self-administered questionnaire, which covered variables concerning demographics, health status and TPB constructs including attitude, subjective norm and perceived behavioral control. A path analysis combining personal characteristics and TPB constructs was used to investigate determinants of the customers' intention. Positive and negative attitudes, subjective norms and perceived behavioral control directly affected the intention to participate. Demographics and health status both directly and indirectly affected the intention to participate. This study identifies personal characteristics and TPB constructs that are important to planning and implementing a restaurant health promotion program.
KW - Customer
KW - Path analysis
KW - Restaurant health promotion program
KW - Theory of planned behavior
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U2 - 10.1093/heapro/daq005
DO - 10.1093/heapro/daq005
M3 - Article
C2 - 20189944
AN - SCOPUS:77952949716
VL - 25
SP - 174
EP - 182
JO - Health Promotion International
JF - Health Promotion International
SN - 0957-4824
IS - 2
ER -