@article{20d198f9be364cb0affcda24cff41434,
title = "Customers{\textquoteright} Views on the Implementation of a Farmers Market Incentive Program: Successes and Opportunities for Improvement",
abstract = "We explored customer perspectives of a farmers market incentive program for nutrition assistance beneficiaries in Maryland. Surveys were completed by a purposive sample of customers (n = 279) from four farmers markets. A sub-sample (n = 106) completed semi-structured interviews on barriers and facilitators to program use. Facilitators included availability of universal incentive tokens across markets, increased spending power, knowledgeable market staff, ability to purchase different food items, and an inviting market environment. Barriers included limited program promotion, limited explanation of program logistics, confusion over acceptable purchases, and funding running out. These findings can inform implementation of similar incentive programs.",
keywords = "Farmers Market Nutrition Program, Farmers markets, SNAP, WIC, incentive programs, nutrition assistance",
author = "Gabby Headrick and Hecht, {Amelie A.} and Caitlin Misiaszek and Shelley Brosius and Amy Crone and Surkan, {Pamela J.}",
note = "Funding Information: This research was supported by a grant from the Johns Hopkins Center for a Livable Future and a cooperative agreement between the Maryland Farmers Market Association and the United States Department of Agriculture Marketing Service. The funders had no role in the design, analysis or writing of this manuscript. Training support for A.A.H was provided by the Johns Hopkins Center for a Livable Future – Lerner Fellowship. Funding Information: This work was supported by the Johns Hopkins Center for a Livable Future; United Stated Department of Agriculture Marketing Service. This research was supported by a grant from the Johns Hopkins Center for a Livable Future and a cooperative agreement between the Maryland Farmers Market Association and the United States Department of Agriculture Marketing Service. The funders had no role in the design, analysis or writing of this manuscript. Training support for A.A.H was provided by the Johns Hopkins Center for a Livable Future–Lerner Fellowship. Publisher Copyright: {\textcopyright} 2020 Taylor & Francis Group, LLC.",
year = "2021",
doi = "10.1080/19320248.2020.1842282",
language = "English (US)",
volume = "16",
pages = "473--489",
journal = "Journal of Hunger and Environmental Nutrition",
issn = "1932-0248",
publisher = "Taylor and Francis Ltd.",
number = "4",
}