Abstract
The country-of-origin labeling (COOL) law requires United States grocers to indicate the origin and procurement method (farm-raised or wild-caught) for seafood. This study explored the presentation of COOL on fresh, frozen, packaged, and unpackaged seafood in Baltimore City grocery stores. Eight stores were visited bi-monthly to photograph seafood labels, and circulars were collected weekly from fourteen stores over three months. Ninety-six percent of products were labeled correctly. Forty-eight percent of advertisements included COOL. While in-store labels did not highlight COOL, advertising featured references to domestic and wild-caught seafood, signaling to customers that these are high-value product qualities.
Original language | English (US) |
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Pages (from-to) | 58-80 |
Number of pages | 23 |
Journal | Ecology of Food and Nutrition |
Volume | 53 |
Issue number | 1 |
DOIs | |
State | Published - Jan 2014 |
Keywords
- food labeling
- food marketing
- seafood
ASJC Scopus subject areas
- Medicine (miscellaneous)
- Food Science
- Ecology