Corporate buying of health care plans: A framework for marketing theory and practice

L. J. Lindenmuth, P. C. Burger

Research output: Contribution to journalArticlepeer-review

4 Scopus citations

Abstract

Much of the research in health care plan and provider selection has focused on the patient's selection process. The authors report on the increasing need to understand the corporation's decision process in selecting health care plans and providers. Managed care marketers need to understand this process in order to design and market such plans successfully.

Original languageEnglish (US)
Pages (from-to)36-41
Number of pages6
JournalJournal of Health Care Marketing
Volume10
Issue number2
StatePublished - Jan 1 1990

ASJC Scopus subject areas

  • Medicine (miscellaneous)
  • Marketing

Fingerprint

Dive into the research topics of 'Corporate buying of health care plans: A framework for marketing theory and practice'. Together they form a unique fingerprint.

Cite this