Abstract
Making use of experiences gained from related communication disciplines can go a long way toward improving communication for child and family welfare. Benjamin Lozare examines current programmes in child/family welfare information programmes in Asia and suggests that much can be learned from the allied fields of marketing and advertising.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 13-19 |
| Number of pages | 7 |
| Journal | Media Asia |
| Volume | 8 |
| Issue number | 1 |
| DOIs | |
| State | Published - 1981 |
| Externally published | Yes |
ASJC Scopus subject areas
- General Medicine