Changes in direct-to-consumer pharmaceutical advertising following shifts from prescription-only to over-the-counter status

Jeremy A. Greene; Niteesh K. Choudhry; Aaron S. Kesselheim; Troyen A. Brennan; William Shrank

doi:10.1001/2012.jama.10647

Changes in direct-to-consumer pharmaceutical advertising following shifts from prescription-only to over-the-counter status

Jeremy A. Greene, Niteesh K. Choudhry, Aaron S. Kesselheim, Troyen A. Brennan, William Shrank

School of Medicine

Research output: Contribution to journal › Letter › peer-review

8 Scopus citations

Original language	English (US)
Pages (from-to)	973-975
Number of pages	3
Journal	JAMA
Volume	308
Issue number	10
DOIs	https://doi.org/10.1001/2012.jama.10647
State	Published - Sep 5 2012

ASJC Scopus subject areas

Medicine(all)

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10.1001/2012.jama.10647

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title = "Changes in direct-to-consumer pharmaceutical advertising following shifts from prescription-only to over-the-counter status",

author = "Greene, {Jeremy A.} and Choudhry, {Niteesh K.} and Kesselheim, {Aaron S.} and Brennan, {Troyen A.} and William Shrank",

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AU - Brennan, Troyen A.

AU - Shrank, William

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Changes in direct-to-consumer pharmaceutical advertising following shifts from prescription-only to over-the-counter status

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