TY - JOUR
T1 - Buying foreign
T2 - Determinants of Toyota purchasing
AU - Peyrot, Mark
AU - Van Doren, Doris
AU - Smith, Louise W.
PY - 1996/1/1
Y1 - 1996/1/1
N2 - This study examined factors associated with the purchase of a foreign product, a Toyota automobile. Automobile owners (N = 361) were surveyed by telephone. Compared to nonowners, Toyota owners had more positive attitudes toward the Toyota manufacturer and less positive attitudes toward dealers of other automobile brands. There were no differences between owners and non-owners in attitudes toward Toyota dealers and manufacturers of other automobile brands. These findings suggest that dissatisfaction with dealer services may contribute to the willingness to switch brands and that positive attitudes toward specific brands is a basis for the new brand selected. Toyota also owners have lower global consumer loyalty than nonowners, reflecting a greater willingness to switch brands. The findings are discussed in light of consumer trends in the automobile market and “Buy American” campaigns.
AB - This study examined factors associated with the purchase of a foreign product, a Toyota automobile. Automobile owners (N = 361) were surveyed by telephone. Compared to nonowners, Toyota owners had more positive attitudes toward the Toyota manufacturer and less positive attitudes toward dealers of other automobile brands. There were no differences between owners and non-owners in attitudes toward Toyota dealers and manufacturers of other automobile brands. These findings suggest that dissatisfaction with dealer services may contribute to the willingness to switch brands and that positive attitudes toward specific brands is a basis for the new brand selected. Toyota also owners have lower global consumer loyalty than nonowners, reflecting a greater willingness to switch brands. The findings are discussed in light of consumer trends in the automobile market and “Buy American” campaigns.
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U2 - 10.1300/J042v10n01_03
DO - 10.1300/J042v10n01_03
M3 - Article
AN - SCOPUS:3042974304
VL - 10
SP - 33
EP - 46
JO - Journal of Global Marketing
JF - Journal of Global Marketing
SN - 0891-1762
IS - 1
ER -