Business social engagement in Latin America: The new alliance for progress?

Lester M. Salamon

Research output: Contribution to journalArticle

Abstract

The concept of corporate social responsibility (CSR) and corporate civil society cooperation in Latin America has been introduced in the Cartagena Conference. This movement shows significant signs of a sincere commitment resonating with critiques of business charity in the region. There are five dimensions outlined in terms of which recent developments in corporate social engagement in Latin American can usefully be assessed including proliferation, professionalization, participation, partnership, and lastly, penetration. There is a convincing evidence of proliferation and professionalization and move beyond paternalism to engage the participation of communities. Although partnership have not yet fully embraced, there are promising developments. There are also powerful and varied examples of penetration of social engagement into core business operations. These "five P's" define the corporate social engagement pyramid, where the bottom of the pyramid measures the transition from traditional business philanthropy to progressive corporate social engagement.

Original languageEnglish (US)
Pages (from-to)44-57
Number of pages14
JournalGrassroots Development
Volume29
Issue number1
StatePublished - 2008

Fingerprint

professionalization
proliferation
Latin America
paternalism
philanthropy
participation
social responsibility
penetration
civil society
commitment
community
evidence

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Development

Cite this

Business social engagement in Latin America : The new alliance for progress? / Salamon, Lester M.

In: Grassroots Development, Vol. 29, No. 1, 2008, p. 44-57.

Research output: Contribution to journalArticle

@article{20c5d75c528d46cc9d28e54241790c55,
title = "Business social engagement in Latin America: The new alliance for progress?",
abstract = "The concept of corporate social responsibility (CSR) and corporate civil society cooperation in Latin America has been introduced in the Cartagena Conference. This movement shows significant signs of a sincere commitment resonating with critiques of business charity in the region. There are five dimensions outlined in terms of which recent developments in corporate social engagement in Latin American can usefully be assessed including proliferation, professionalization, participation, partnership, and lastly, penetration. There is a convincing evidence of proliferation and professionalization and move beyond paternalism to engage the participation of communities. Although partnership have not yet fully embraced, there are promising developments. There are also powerful and varied examples of penetration of social engagement into core business operations. These {"}five P's{"} define the corporate social engagement pyramid, where the bottom of the pyramid measures the transition from traditional business philanthropy to progressive corporate social engagement.",
author = "Salamon, {Lester M.}",
year = "2008",
language = "English (US)",
volume = "29",
pages = "44--57",
journal = "Grassroots Development",
issn = "0733-6608",
publisher = "Inter-American Foundation",
number = "1",

}

TY - JOUR

T1 - Business social engagement in Latin America

T2 - The new alliance for progress?

AU - Salamon, Lester M.

PY - 2008

Y1 - 2008

N2 - The concept of corporate social responsibility (CSR) and corporate civil society cooperation in Latin America has been introduced in the Cartagena Conference. This movement shows significant signs of a sincere commitment resonating with critiques of business charity in the region. There are five dimensions outlined in terms of which recent developments in corporate social engagement in Latin American can usefully be assessed including proliferation, professionalization, participation, partnership, and lastly, penetration. There is a convincing evidence of proliferation and professionalization and move beyond paternalism to engage the participation of communities. Although partnership have not yet fully embraced, there are promising developments. There are also powerful and varied examples of penetration of social engagement into core business operations. These "five P's" define the corporate social engagement pyramid, where the bottom of the pyramid measures the transition from traditional business philanthropy to progressive corporate social engagement.

AB - The concept of corporate social responsibility (CSR) and corporate civil society cooperation in Latin America has been introduced in the Cartagena Conference. This movement shows significant signs of a sincere commitment resonating with critiques of business charity in the region. There are five dimensions outlined in terms of which recent developments in corporate social engagement in Latin American can usefully be assessed including proliferation, professionalization, participation, partnership, and lastly, penetration. There is a convincing evidence of proliferation and professionalization and move beyond paternalism to engage the participation of communities. Although partnership have not yet fully embraced, there are promising developments. There are also powerful and varied examples of penetration of social engagement into core business operations. These "five P's" define the corporate social engagement pyramid, where the bottom of the pyramid measures the transition from traditional business philanthropy to progressive corporate social engagement.

UR - http://www.scopus.com/inward/record.url?scp=49349102634&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=49349102634&partnerID=8YFLogxK

M3 - Article

AN - SCOPUS:49349102634

VL - 29

SP - 44

EP - 57

JO - Grassroots Development

JF - Grassroots Development

SN - 0733-6608

IS - 1

ER -