TY - JOUR
T1 - Beyond the Billboard
T2 - The Facebook-Based Application, Donor, and Its Guided Approach to Facilitating Living Organ Donation
AU - Bramstedt, K. A.
AU - Cameron, A. M.
N1 - Publisher Copyright:
© Copyright 2016 The American Society of Transplantation and the American Society of Transplant Surgeons
PY - 2017/2/1
Y1 - 2017/2/1
N2 - Living donor solicitation can raise ethical concerns, regardless of the medium used: newspaper, television, pulpit, billboard or Internet. Moving the search for a living donor into the social media realm introduces the risk of unguided and coercive patient narratives as well as decoupling or even total absence of information that could aid the consent process. The Facebook application (app) for living donors, called Donor (restricted to patient use), aims to address these concerns in several ways: (i) by directing the patient's initial appeal to friends and family; (ii) by guiding the patient's narrative; and (iii) by providing a library of clinical, ethical and regulatory information that informs the consent process. In this paper, we explored these features and contrasted them with billboard solicitation activities and current independent social media efforts. We concluded that the proactive ethical design of the Donor app is a permissible way to help satisfy the shortfall of deceased donor livers and kidneys.
AB - Living donor solicitation can raise ethical concerns, regardless of the medium used: newspaper, television, pulpit, billboard or Internet. Moving the search for a living donor into the social media realm introduces the risk of unguided and coercive patient narratives as well as decoupling or even total absence of information that could aid the consent process. The Facebook application (app) for living donors, called Donor (restricted to patient use), aims to address these concerns in several ways: (i) by directing the patient's initial appeal to friends and family; (ii) by guiding the patient's narrative; and (iii) by providing a library of clinical, ethical and regulatory information that informs the consent process. In this paper, we explored these features and contrasted them with billboard solicitation activities and current independent social media efforts. We concluded that the proactive ethical design of the Donor app is a permissible way to help satisfy the shortfall of deceased donor livers and kidneys.
KW - Internet
KW - ethics
KW - ethics and public policy
KW - kidney transplantation/nephrology
KW - kidney transplantation: living donor
KW - liver transplantation/hepatology
KW - liver transplantation: living donor
UR - http://www.scopus.com/inward/record.url?scp=84993966797&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84993966797&partnerID=8YFLogxK
U2 - 10.1111/ajt.14004
DO - 10.1111/ajt.14004
M3 - Article
C2 - 27501516
AN - SCOPUS:84993966797
SN - 1600-6135
VL - 17
SP - 336
EP - 340
JO - American Journal of Transplantation
JF - American Journal of Transplantation
IS - 2
ER -