Assessing restrictiveness of national alcohol marketing policies

Marissa B. Esser, David H. Jernigan

Research output: Contribution to journalArticle

Abstract

Aims: To develop an approach for monitoring national alcohol marketing policies globally, an area of the World Health Organization's (WHO) Global Alcohol Strategy. Methods: Data on restrictiveness of alcohol marketing policies came from the 2002 and 2008 WHO Global Surveys on Alcohol and Health. We included four scales in a sensitivity analysis to determine optimal weights to score countries on their marketing policies and applied the selected scale to assess national marketing policy restrictiveness. Results: Nearly, 36% of countries had no marketing restrictions. The overall restrictiveness levels were not significantly different between 2002 and 2008. The number of countries with strict marketing regulations did not differ across years. Conclusion: This method of monitoring alcohol marketing restrictiveness helps track progress towards implementing WHO'S Global Alcohol Strategy. Findings indicate a consistent lack of restrictive policies over time, making this a priority area for national and global action.

Original languageEnglish (US)
Article numberagu033
Pages (from-to)557-562
Number of pages6
JournalAlcohol and Alcoholism
Volume49
Issue number5
DOIs
StatePublished - Sep 2014

ASJC Scopus subject areas

  • Medicine (miscellaneous)
  • Toxicology
  • Psychiatry and Mental health

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