Applying quantitative approaches to the formative evaluation of antismoking campaign messages

Sarah Parvanta, Laura Gibson, Heather Forquer, Dina Shapiro-Luft, Lorraine Dean, Derek Freres, Caryn Lerman, Giridhar Mallya, Mihaela Moldovan-Johnson, Andy Tan, Joseph Cappella, Robert Hornik

Research output: Contribution to journalArticlepeer-review

17 Scopus citations

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Business & Economics