An empirical comparison of consumer usability preferences in online shopping using stationary and mobile devices: Results from a college student population

A. Ant Ozok, June Wei

Research output: Contribution to journalArticle

Abstract

To determine the differences in user preferences between electronic and mobile commerce in consumer shopping, a 25-item survey concerning usability aspects of the two media was implemented on one hundred and eighteen college e-shoppers with experience in mobile devices. The Mobile Commerce Comparison Survey (MCCS) had four validated comparison factors: human factors-related, interface features, product-, and service-related factor. The comparison concludes that usability issues are perceived to be behind in m-commerce, and that m-commerce should be a shopping medium complementary to classic e-commerce rather than a direct alternative to it. Future studies may include empirical usability experiments for m-commerce tasks.

Original languageEnglish (US)
Pages (from-to)111-137
Number of pages27
JournalElectronic Commerce Research
Volume10
Issue number2
DOIs
StatePublished - 2010
Externally publishedYes

Fingerprint

Mobile devices
Mobile commerce
Students
Electronic commerce
Human engineering
College students
Online shopping
Usability
Experiments
Factors
Shopping

Keywords

  • E-commerce
  • M-commerce
  • Survey design
  • Usability
  • User preferences

ASJC Scopus subject areas

  • Economics, Econometrics and Finance (miscellaneous)
  • Human-Computer Interaction

Cite this

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