Alcohol brand references in U.S. Popular music, 2009-2011

Michael Siegel; Renee M. Johnson; Keshav Tyagi; Kathryn Power; Mark C. Lohsen; Amanda J. Ayers; David H. Jernigan

doi:10.3109/10826084.2013.793716

Alcohol brand references in U.S. Popular music, 2009-2011

Michael Siegel, Renee M. Johnson, Keshav Tyagi, Kathryn Power, Mark C. Lohsen, Amanda J. Ayers, David H. Jernigan

Research output: Contribution to journal › Article › peer-review

16 Scopus citations

Abstract

This study aimed to assess the prevalence and context of alcohol brand references in popular music. Billboard Magazine year-end charts from 2009 to 2011 were used to identify the most popular songs in four genres: Urban, Pop, Country, and Rock. Of the 720 songs, 23% included an alcohol mention, and 6.4% included an alcohol brand mention. Songs classified as Urban had the highest percentage of alcohol mentions and alcohol brand mentions. The context associated with alcohol brand mentions was almost uniformly positive or neutral. Public health efforts may be necessary to reduce youth exposure to these positive messages about alcohol use.

Original language	English (US)
Pages (from-to)	1475-1484
Number of pages	10
Journal	Substance Use and Misuse
Volume	48
Issue number	14
DOIs	https://doi.org/10.3109/10826084.2013.793716
State	Published - Dec 2013
Externally published	Yes

Keywords

Alcohol
Brand
Lyrics
Music
Promotion
Youth

ASJC Scopus subject areas

Health(social science)
Public Health, Environmental and Occupational Health
Psychiatry and Mental health
Medicine (miscellaneous)

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10.3109/10826084.2013.793716

Cite this

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title = "Alcohol brand references in U.S. Popular music, 2009-2011",

abstract = "This study aimed to assess the prevalence and context of alcohol brand references in popular music. Billboard Magazine year-end charts from 2009 to 2011 were used to identify the most popular songs in four genres: Urban, Pop, Country, and Rock. Of the 720 songs, 23% included an alcohol mention, and 6.4% included an alcohol brand mention. Songs classified as Urban had the highest percentage of alcohol mentions and alcohol brand mentions. The context associated with alcohol brand mentions was almost uniformly positive or neutral. Public health efforts may be necessary to reduce youth exposure to these positive messages about alcohol use.",

keywords = "Alcohol, Brand, Lyrics, Music, Promotion, Youth",

author = "Michael Siegel and Johnson, {Renee M.} and Keshav Tyagi and Kathryn Power and Lohsen, {Mark C.} and Ayers, {Amanda J.} and Jernigan, {David H.}",

note = "Funding Information: Support for this publication was provided by a grant to Renee M. Johnson from the National Institute on Drug Abuse (NIDA, 5K01-DA031739-02), and by a grant to Michael Siegel from the National Institute on Alcohol Abuse and Alcoholism (NIAAA, R01-AA020309-02).",

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AU - Tyagi, Keshav

AU - Power, Kathryn

AU - Lohsen, Mark C.

AU - Ayers, Amanda J.

AU - Jernigan, David H.

N1 - Funding Information: Support for this publication was provided by a grant to Renee M. Johnson from the National Institute on Drug Abuse (NIDA, 5K01-DA031739-02), and by a grant to Michael Siegel from the National Institute on Alcohol Abuse and Alcoholism (NIAAA, R01-AA020309-02).

PY - 2013/12

Y1 - 2013/12

N2 - This study aimed to assess the prevalence and context of alcohol brand references in popular music. Billboard Magazine year-end charts from 2009 to 2011 were used to identify the most popular songs in four genres: Urban, Pop, Country, and Rock. Of the 720 songs, 23% included an alcohol mention, and 6.4% included an alcohol brand mention. Songs classified as Urban had the highest percentage of alcohol mentions and alcohol brand mentions. The context associated with alcohol brand mentions was almost uniformly positive or neutral. Public health efforts may be necessary to reduce youth exposure to these positive messages about alcohol use.

AB - This study aimed to assess the prevalence and context of alcohol brand references in popular music. Billboard Magazine year-end charts from 2009 to 2011 were used to identify the most popular songs in four genres: Urban, Pop, Country, and Rock. Of the 720 songs, 23% included an alcohol mention, and 6.4% included an alcohol brand mention. Songs classified as Urban had the highest percentage of alcohol mentions and alcohol brand mentions. The context associated with alcohol brand mentions was almost uniformly positive or neutral. Public health efforts may be necessary to reduce youth exposure to these positive messages about alcohol use.

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KW - Brand

KW - Lyrics

KW - Music

KW - Promotion

KW - Youth

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Alcohol brand references in U.S. Popular music, 2009-2011

Abstract

Keywords

ASJC Scopus subject areas

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