@article{4b1f717ba78a4b0888cd2f075e1026ef,
title = "Alcohol brand preferences of underage youth: Results from a pilot survey among a national sample",
abstract = "This study is the first investigation to explore the alcohol brand preferences of underage youth via a national survey. The authors conducted a pilot study of a new, Internet-based alcohol brand survey with 108 youth aged 16 to 20 years who were recruited from an existing panel and had consumed alcohol in the past month. The authors ascertained respondents' consumption of each of 380 alcohol brands during the past 30 days, including which brands of alcohol were consumed during heavy drinking episodes. The findings suggest that, despite the wide variety of alcohol brands consumed by older adolescents in this study, the volume of alcohol consumed is concentrated among a relatively small number of brands. Accurate measurements of alcohol brand preferences will enable important newresearch into the factors that influence youth drinking behavior. This study establishes the feasibility and validity of a new methodology to determine patterns of brand-specific alcohol consumption among underage drinkers.",
keywords = "Adolescents, Alcohol, Alcohol brands, Alcohol use, Youth",
author = "Michael Siegel and {De Jong}, William and Naimi, {Timothy S.} and Timothy Heeren and Rosenbloom, {David L.} and Craig Ross and Joshua Ostroff and Jernigan, {David H.}",
note = "Funding Information: Michael Siegel and William DeJong are affiliated with the Department of Community Health Sciences, Boston University School of Public Health, Boston, Massachusetts, USA. Timothy S. Naimi is affiliated with the Section of General Internal Medicine, Department of Medicine, Boston University School of Medicine, Boston, Massachusetts, USA. Timothy Heeren is affiliated with the Department of Biostatistics, Boston University School of Public Health, Boston, Massachusetts, USA. David L. Rosenbloom is affiliated with Join Together, Boston University School of Public Health, Boston, Massachusetts, USA. Craig Ross and Joshua Ostroff are affiliated with Virtual Media Resources, Natick, Massachusetts, USA. David H. Jernigan is affiliated with the Department of Health, Behavior and Society, Johns Hopkins Bloomberg School of Public Health, Baltimore, Maryland, USA. Address correspondence to: Michael Siegel, MD, MPH, Professor, Department of Community Health Sciences, Boston University School of Public Health, 801 Massachusetts Avenue, 3rd Floor, Boston, MA 02118, USA (E-mail: mbsiegel@bu.edu). This study was supported by the National Institute on Alcohol Abuse and Alcoholism Center grant P60AA1375905S1.",
year = "2011",
doi = "10.1080/08897077.2011.601250",
language = "English (US)",
volume = "32",
pages = "191--201",
journal = "Substance Abuse",
issn = "0889-7077",
publisher = "Routledge",
number = "4",
}