Advances in public health communication

E. Maibach, David R Holtgrave

Research output: Contribution to journalArticle

Abstract

There have been tremendous advances in recent years in the innovative use of communication to address public health problems. This article outlines the use of communication techniques and technologies to (positively) influence individuals, populations, and organizations for the purpose of promoting conditions conducive to human and environmental health. The approaches described include social marketing, risk communication, and behavioral decision theory, entertainment education, media advocacy, and interactive decision support systems. We also address criticism of these approaches among public health professionals because of perceived discrepanices in their inherent goals and objectives. In conclusion, we call for the rapid diffusion of state-of-the-art public health communication practices into public health service agencies and organizations.

Original languageEnglish (US)
Pages (from-to)219-238
Number of pages20
JournalAnnual Review of Public Health
Volume16
StatePublished - 1995
Externally publishedYes

Fingerprint

Health Communication
Public Health
Communication
Organizations
Decision Theory
Social Marketing
Public Health Practice
United States Public Health Service
Environmental Health
Technology
Education
Population

Keywords

  • behavioral decision-making
  • entertainment education
  • media advocacy
  • risk communication
  • social marketing

ASJC Scopus subject areas

  • Public Health, Environmental and Occupational Health

Cite this

Advances in public health communication. / Maibach, E.; Holtgrave, David R.

In: Annual Review of Public Health, Vol. 16, 1995, p. 219-238.

Research output: Contribution to journalArticle

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