Advances in public health communication

E. Maibach, D. R. Holtgrave

Research output: Contribution to journalReview articlepeer-review

66 Scopus citations


There have been tremendous advances in recent years in the innovative use of communication to address public health problems. This article outlines the use of communication techniques and technologies to (positively) influence individuals, populations, and organizations for the purpose of promoting conditions conducive to human and environmental health. The approaches described include social marketing, risk communication, and behavioral decision theory, entertainment education, media advocacy, and interactive decision support systems. We also address criticism of these approaches among public health professionals because of perceived discrepanices in their inherent goals and objectives. In conclusion, we call for the rapid diffusion of state-of-the-art public health communication practices into public health service agencies and organizations.

Original languageEnglish (US)
Pages (from-to)219-238
Number of pages20
JournalAnnual review of public health
StatePublished - 1995
Externally publishedYes


  • behavioral decision-making
  • entertainment education
  • media advocacy
  • risk communication
  • social marketing

ASJC Scopus subject areas

  • Public Health, Environmental and Occupational Health


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