Abstract
There have been tremendous advances in recent years in the innovative use of communication to address public health problems. This article outlines the use of communication techniques and technologies to (positively) influence individuals, populations, and organizations for the purpose of promoting conditions conducive to human and environmental health. The approaches described include social marketing, risk communication, and behavioral decision theory, entertainment education, media advocacy, and interactive decision support systems. We also address criticism of these approaches among public health professionals because of perceived discrepanices in their inherent goals and objectives. In conclusion, we call for the rapid diffusion of state-of-the-art public health communication practices into public health service agencies and organizations.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 219-238 |
| Number of pages | 20 |
| Journal | Annual Review of Public Health |
| Volume | 16 |
| State | Published - 1995 |
| Externally published | Yes |
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Keywords
- behavioral decision-making
- entertainment education
- media advocacy
- risk communication
- social marketing
ASJC Scopus subject areas
- Public Health, Environmental and Occupational Health
Cite this
Advances in public health communication. / Maibach, E.; Holtgrave, David R.
In: Annual Review of Public Health, Vol. 16, 1995, p. 219-238.Research output: Contribution to journal › Article
}
TY - JOUR
T1 - Advances in public health communication
AU - Maibach, E.
AU - Holtgrave, David R
PY - 1995
Y1 - 1995
N2 - There have been tremendous advances in recent years in the innovative use of communication to address public health problems. This article outlines the use of communication techniques and technologies to (positively) influence individuals, populations, and organizations for the purpose of promoting conditions conducive to human and environmental health. The approaches described include social marketing, risk communication, and behavioral decision theory, entertainment education, media advocacy, and interactive decision support systems. We also address criticism of these approaches among public health professionals because of perceived discrepanices in their inherent goals and objectives. In conclusion, we call for the rapid diffusion of state-of-the-art public health communication practices into public health service agencies and organizations.
AB - There have been tremendous advances in recent years in the innovative use of communication to address public health problems. This article outlines the use of communication techniques and technologies to (positively) influence individuals, populations, and organizations for the purpose of promoting conditions conducive to human and environmental health. The approaches described include social marketing, risk communication, and behavioral decision theory, entertainment education, media advocacy, and interactive decision support systems. We also address criticism of these approaches among public health professionals because of perceived discrepanices in their inherent goals and objectives. In conclusion, we call for the rapid diffusion of state-of-the-art public health communication practices into public health service agencies and organizations.
KW - behavioral decision-making
KW - entertainment education
KW - media advocacy
KW - risk communication
KW - social marketing
UR - http://www.scopus.com/inward/record.url?scp=0029032360&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=0029032360&partnerID=8YFLogxK
M3 - Article
C2 - 7639871
AN - SCOPUS:0029032360
VL - 16
SP - 219
EP - 238
JO - Annual Review of Public Health
JF - Annual Review of Public Health
SN - 0163-7525
ER -