Adolescents' reactions to the imagery displayed in smoking and antismoking advertisements

William G. Shadel, Raymond Niaura, David Brian Abrams

Research output: Contribution to journalArticle

Abstract

This study compared adolescents' unbiased perceptions of the images displayed in smoking and antismoking advertising. Twenty-nine adolescents (ages 11-17) were shown images taken from both advertising types; all images were digitally edited so that no product information appeared in them. Participants described each image in a free-response format and rated each image on self-report dimensions. Content analyses of free-response descriptions and analyses of self-reports revealed that adolescents viewed images taken from cigarette advertisements more positively compared with images taken from antismoking advertisements. These findings suggest that 1 reason for the potency of cigarette advertising, compared with antismoking advertising, is the inherent positive appeal of the images displayed. Antismoking advertising may be more effective at limiting adolescent smoking if the images displayed have a more positive valence.

Original languageEnglish (US)
Pages (from-to)173-176
Number of pages4
JournalPsychology of Addictive Behaviors
Volume16
Issue number2
DOIs
StatePublished - 2002
Externally publishedYes

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Imagery (Psychotherapy)
Smoking
Tobacco Products
Self Report

ASJC Scopus subject areas

  • Psychiatry and Mental health
  • Clinical Psychology

Cite this

Adolescents' reactions to the imagery displayed in smoking and antismoking advertisements. / Shadel, William G.; Niaura, Raymond; Abrams, David Brian.

In: Psychology of Addictive Behaviors, Vol. 16, No. 2, 2002, p. 173-176.

Research output: Contribution to journalArticle

Shadel, William G. ; Niaura, Raymond ; Abrams, David Brian. / Adolescents' reactions to the imagery displayed in smoking and antismoking advertisements. In: Psychology of Addictive Behaviors. 2002 ; Vol. 16, No. 2. pp. 173-176.
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