A tale of two perspectives

Pierre Gerlier Forest

Research output: Contribution to journalReview articlepeer-review

3 Scopus citations


Applications of behavioural economics to public policy are immediate and enlightening In health policy, where we are exposed to a new fad every other month, it is not indifferent that we deal with a research program that is solidly grounded in decades of scholarship and that is supported by economic theory Moreover, the experimental and realist bias of behavioural economics is attuned to our need for tested solutions and pragmatic improvements Adam Oliver's paper is centred on methods that could incite people to make better, healthier lifestyle choices But his approach can also help us formulate better regulations and smarter legislation It can help us review the design of health organizations and care pathways It encourages our efforts to properly use evidence and information And finally, it forces us to examine the system of incentives and may even give someone the idea of looking at the underlying structure of power.

Original languageEnglish (US)
Pages (from-to)58-62
Number of pages5
JournalHealthcare Papers
Issue number4
StatePublished - Dec 1 2012

ASJC Scopus subject areas

  • Health Policy
  • Public Health, Environmental and Occupational Health


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