Abstract
We revisit some ideas from our previous article on social norms by conceptualizing norms as dynamic entities that both affect and are affected by human action; elaborating on the distinction between collective and perceived norms; summarizing key findings from studies that have adopted the theory of normative social behavior (TNSB) and thereby proposing guidelines for further expanding the purview of the TNSB; discussing the attribute-centered approach as a framework for focusing on behavioral characteristics; and highlighting areas for further inquiry into social norms.
Original language | English (US) |
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Pages (from-to) | 393-409 |
Number of pages | 17 |
Journal | Communication Theory |
Volume | 25 |
Issue number | 4 |
DOIs | |
State | Published - Nov 2015 |
Externally published | Yes |
Keywords
- Collective Norms
- Descriptive Norms
- Injunctive Norms
- Social Norms
- Theory of Normative Social Behavior
ASJC Scopus subject areas
- Communication
- Language and Linguistics
- Linguistics and Language