A Re-Explication of Social Norms, Ten Years Later

Rajiv N. Rimal, Maria K. Lapinski

Research output: Contribution to journalArticlepeer-review


We revisit some ideas from our previous article on social norms by conceptualizing norms as dynamic entities that both affect and are affected by human action; elaborating on the distinction between collective and perceived norms; summarizing key findings from studies that have adopted the theory of normative social behavior (TNSB) and thereby proposing guidelines for further expanding the purview of the TNSB; discussing the attribute-centered approach as a framework for focusing on behavioral characteristics; and highlighting areas for further inquiry into social norms.

Original languageEnglish (US)
Pages (from-to)393-409
Number of pages17
JournalCommunication Theory
Issue number4
StatePublished - Nov 2015
Externally publishedYes


  • Collective Norms
  • Descriptive Norms
  • Injunctive Norms
  • Social Norms
  • Theory of Normative Social Behavior

ASJC Scopus subject areas

  • Language and Linguistics
  • Communication
  • Linguistics and Language

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