TY - JOUR
T1 - A Public Health Messaging Campaign to Reduce Caloric Intake
T2 - Feedback From Expert Stakeholders
AU - Gonzalez-Nahm, Sarah
AU - Bhatti, Anam M.
AU - Ames, Meghan L.
AU - Zaltz, Daniel
AU - Benjamin-Neelon, Sara E.
N1 - Publisher Copyright:
© 2020 The Authors
Copyright:
Copyright 2020 Elsevier B.V., All rights reserved.
PY - 2020/6
Y1 - 2020/6
N2 - Objective: To obtain expert feedback on a public health messaging campaign to reduce caloric intake in US adults. Design and Setting: In 2018, researchers conducted semistructured telephone interviews with US-based experts in obesity prevention, mental health, and health communications. Participants: The research team invited 100 experts to participate using purposive and snowball sampling techniques. Of those invited, 60 completed interviews, among which 37 (62%) were obesity prevention experts, 12 (20%) were mental health experts, and 11 (18%) were health communications experts. Main Outcome Measure: Expert feedback regarding a public health messaging campaign to reduce caloric intake. Analysis: Two researchers reviewed and coded all transcripts. The team identified major themes and summarized findings. Results: Most experts identified barriers to effective calorie reduction including social and environmental factors, lack of actionable strategies, and confusion regarding healthy eating messages. Expert suggestions for effective messaging included addressing eating patterns, emphasizing nutrient density, and dissemination through multiple channels and trusted sources. In general, mental health experts more frequently voiced concerns regarding eating disorders, and communications experts raised issues regarding the dissemination of campaigns. Conclusions and Implications: Professionals should identify and address barriers to delivering a calorie reduction campaign before implementation, using strategies that enhance delivery to ensure an effective campaign.
AB - Objective: To obtain expert feedback on a public health messaging campaign to reduce caloric intake in US adults. Design and Setting: In 2018, researchers conducted semistructured telephone interviews with US-based experts in obesity prevention, mental health, and health communications. Participants: The research team invited 100 experts to participate using purposive and snowball sampling techniques. Of those invited, 60 completed interviews, among which 37 (62%) were obesity prevention experts, 12 (20%) were mental health experts, and 11 (18%) were health communications experts. Main Outcome Measure: Expert feedback regarding a public health messaging campaign to reduce caloric intake. Analysis: Two researchers reviewed and coded all transcripts. The team identified major themes and summarized findings. Results: Most experts identified barriers to effective calorie reduction including social and environmental factors, lack of actionable strategies, and confusion regarding healthy eating messages. Expert suggestions for effective messaging included addressing eating patterns, emphasizing nutrient density, and dissemination through multiple channels and trusted sources. In general, mental health experts more frequently voiced concerns regarding eating disorders, and communications experts raised issues regarding the dissemination of campaigns. Conclusions and Implications: Professionals should identify and address barriers to delivering a calorie reduction campaign before implementation, using strategies that enhance delivery to ensure an effective campaign.
KW - calorie reduction
KW - formative research
KW - health communication campaign
KW - nutrition
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U2 - 10.1016/j.jneb.2020.02.018
DO - 10.1016/j.jneb.2020.02.018
M3 - Article
C2 - 32299674
AN - SCOPUS:85083200732
VL - 52
SP - 595
EP - 606
JO - Journal of Nutrition Education and Behavior
JF - Journal of Nutrition Education and Behavior
SN - 1499-4046
IS - 6
ER -