A Philip Morris advertisement for its heated tobacco product IQOS sets a troubling precedent

Eric C. Leas, Joanna E. Cohen, John W. Ayers

Research output: Contribution to journalArticle

Original languageEnglish (US)
JournalTobacco control
StateAccepted/In press - Jan 1 2020


  • advertising and promotion
  • non-cigarette tobacco products
  • surveillance and monitoring

ASJC Scopus subject areas

  • Health(social science)
  • Public Health, Environmental and Occupational Health

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