@article{e0280c8eee0f431e9087ca8c4226ebe4,
title = "A Philip Morris advertisement for its heated tobacco product IQOS sets a troubling precedent",
keywords = "advertising and promotion, non-cigarette tobacco products, surveillance and monitoring",
author = "Leas, {Eric C.} and Cohen, {Joanna E.} and Ayers, {John W.}",
year = "2020",
month = dec,
day = "1",
doi = "10.1136/tobaccocontrol-2019-055363",
language = "English (US)",
volume = "29",
pages = "E168--E170",
journal = "Tobacco control",
issn = "0964-4563",
publisher = "BMJ Publishing Group",
number = "e1",
}