A Comparison between Responses from a Propensity-Weighted Web Survey and an Identical RDD Survey

Matthias Schonlau, Kinga Zapert, Lisa Payne Simon, Katherine Haynes Sanstad, Sue M. Marcus, John Adams, Mark Spranca, Hongjun Kan, Rachel Turner, Sandra H. Berry

Research output: Contribution to journalReview articlepeer-review

Abstract

The authors conducted a large-scale survey about health care twice, once as a web and once as a random digit dialing (RDD) phone survey. The web survey used a statistical technique, propensity scoring, to adjust for selection bias. Comparing the weighted responses from both surveys, there were no significant response differences in 8 of 37 questions. Web survey responses were significantly more likely to agree with RDD responses when the question asked about the respondent's personal health (9 times more likely), was a factual question (9 times more likely), and only had two as opposed to multiple response categories (17 times more likely). For three questions, significant differences turned insignificant when adjacent categories of multicategory questions were combined. Factual questions tended to also be questions with two rather than multiple response categories. More study is needed to isolate the effects of these two factors more clearly.

Original languageEnglish (US)
Pages (from-to)128-138
Number of pages11
JournalSocial Science Computer Review
Volume22
Issue number1
DOIs
StatePublished - Mar 2004

Keywords

  • Harris Interactive
  • Phone survey
  • Poststratification
  • Propensity weights
  • Self-selection
  • Web survey
  • Weighting

ASJC Scopus subject areas

  • Social Sciences(all)
  • Computer Science Applications
  • Library and Information Sciences
  • Law

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